Search Engine Marketing Specialist
As a Search Engine Marketing Specialist (SEM) for our client in the Sports & Outdoor retail space, you will play a pivotal role in shaping and executing paid search marketing strategies across their brand. You will be at the forefront of research, planning, and management of their paid search marketing channels, including Google Ads, Bing Ads, and Google Analytics. Your ability to conceptualize, implement, and oversee digital assets and marketing campaigns will be crucial to their success.
Description of Job Responsibilities:
Develop and execute SEM Strategy and campaigns including Search, Display and YouTube
Develop best practice recommendations and identify new opportunities for SEM channels
Leverage the latest SEM media trends in ongoing strategies
Work with marketing and studio team to plan engaging and creative content that speaks to brand messaging
Track analytics, report and establish KPIs to define success and share actionable learnings supporting business objectives
Campaign Management including Campaign Optimization & Maintenance: Post-launch analysis and adjustment
Keyword Research to explore opportunity areas to expand and identify negative keywords to make sure the budget is focused on relevant keywords
Ad Copy Creation – on a weekly basis through Google Ads Editor as we market the weekly promotions
Landing Page Optimization – to test and measure how they are performing to make sure the Bounce rate remains minimum and Conv Rate is maintained
Create and Manage the Display Campaigns on the basis of performance
Able to provide feedback on the creatives to the designing team and ability to make minor tweaks if required
Provide Insights & recommendations on opportunities identified based on the business goals and performance
Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting tools
Perform daily, weekly and monthly reporting based on the performance of the account and the business goals
Essential Requirements and Qualifications:
3+ years of Experience with Google Ads, Google Editor is must
Proven work experience owning a brand’s SEM media channels
Strong analytical skills with a creative mind informing strategy
Thorough understanding of SEM media best practices and latest trends
+ years of experience with Google Analytics and Data Studio
Background in eCommerce and retail is ideal
Good to have – Programmatic Campaign experience, Salesforce experience
