Markham, Canada | Full-Time
Job Description
Our client is an established Canadian B2B technology company with a sophisticated software platform serving specialized, relationship-driven organizations across North America.
The company is looking for a Growth Marketing Lead to help shape and execute the marketing programs that support its next stage of growth. Reporting to the Director of Business Development and working closely with Sales, Product and senior leadership, this person will help turn business priorities and existing market knowledge into focused campaigns that generate high-quality, commercially meaningful opportunities.
This is a hands-on role for a B2B marketer who brings strong execution skills along with the judgment to research opportunities, make recommendations and contribute to marketing and go-to-market strategy. The successful candidate will be comfortable moving between planning and execution, using data and Sales feedback to understand what is working and continuously improve results.
The role will also provide exposure to two very different stages of product growth: an established B2B SaaS platform and an earlier-stage XR simulation offering, creating an opportunity to both improve an existing growth engine and help explore new markets and channels.
Key Requirements
The Opportunity
Play a key role in strengthening the company’s growth marketing and demand-generation programs.
Collaborate with the Director of Business Development on marketing and go-to-market strategy, then help translate that strategy into execution.
Improve the quality and consistency of opportunities being generated for Sales, with a focus on the right leads rather than simply more leads.
Work across an established B2B SaaS business and an emerging XR simulation offering at an earlier stage of market development.
Gain broad ownership across campaigns, CRM, content, digital, events, social and website activity.
Operate in a lean, entrepreneurial environment where you will be expected to bring forward ideas and recommendations rather than wait for detailed direction.
Work in a collaborative hybrid environment, with three days per week in the Markham office.
What You’ll Own
Plan and execute integrated B2B demand-generation campaigns designed to produce qualified opportunities and support pipeline growth.
Build and manage campaigns across email, search, LinkedIn, content, events, webinars and other relevant channels.
Develop and improve lead-nurture programs, campaigns and sequences using HubSpot or comparable marketing automation tools.
Work closely with Sales to understand what defines a high-quality opportunity and use conversion feedback to refine targeting, messaging and campaigns.
Monitor campaign and funnel performance, identify what is and is not working, and recommend where to adjust or invest.
Partner with leadership to capture existing customer, market and go-to-market knowledge and translate it into practical marketing plans, messaging and programs.
Independently research conferences and industry events, assess audience and opportunity, develop recommendations and cost estimates, and help maintain an annual event calendar.
Develop and repurpose content across campaigns, email, web, social and events.
Maintain an active and relevant social presence that keeps the company and its leadership visible within the market.
Manage and improve website, search and conversion activity, identifying opportunities to strengthen messaging, user journey and lead capture.
Partner with Product, Sales and other internal teams on campaigns, customer insights, collateral and sales enablement.
Support marketing for an emerging XR simulation offering, helping explore audiences, channels, positioning and market opportunities.
Remain close to execution while helping bring greater structure, consistency and measurement to marketing activity.
What We’re Looking For
You are a hands-on B2B marketer who understands that successful growth marketing is not simply about generating more traffic or leads. You think carefully about who the right customer is, what will resonate with them and whether Marketing is producing opportunities Sales can actually pursue.
You are comfortable moving between strategy and execution. You can take a loosely defined business objective, research the opportunity, recommend an approach, collaborate with leadership and then put the work into market yourself.
You are thoughtful and deliberate, but not afraid to test ideas. You use data, customer insight and Sales feedback to make decisions and adjust your approach.
You communicate clearly and directly, can work effectively with practical and relationship-driven audiences, and are comfortable operating in an entrepreneurial environment where priorities can evolve.
Must-Have Experience
4-6 years of progressive B2B marketing experience, ideally across growth, demand generation or integrated marketing.
Proven hands-on experience planning and executing B2B lead-generation campaigns, with a focus on qualified opportunities rather than lead volume.
Experience working closely with Sales and using lead-quality and pipeline feedback to improve targeting, messaging and campaigns.
Broad hands-on experience across multiple channels, including email, digital/search, content, events, social and website.
Ability to research an audience independently, market, channel or event, make a recommendation and execute against it.
Experience using HubSpot or a comparable CRM/marketing automation platform, including campaigns, nurture, segmentation or reporting.
Strong analytical judgment and the ability to connect marketing activity to measurable business outcomes.
Comfortable working independently in a lean environment where strategic thinking and hands-on execution sit closely together.
Strong written and verbal communication skills.
Nice-to-Have Exerience
B2B SaaS, enterprise software or technology marketing experience.
Experience with long, consultative B2B sales cycles.
Experience marketing to skilled trades, construction, unions, workforce organizations, member-based organizations or other relationship-driven markets.
Experience planning and evaluating conferences, trade shows or other relationship-based marketing channels.
Experience with account-based marketing or targeted account strategies.
Benefits
Target base salary: $110,000 to $125,000 CAD
Compensation will be calibrated to the candidate’s experience and demonstrated strength across the core requirements of the role.
