Head of Sports Media
Role Overview
The Head of Sports Media – North America will be responsible for the performance and strategic direction of a portfolio of media properties in Canada and North America. This role owns the regional P&L, oversees a team of product and editorial leads, and plays a central role in aligning commercial, content, and product strategy.
The ideal candidate is an experienced digital media executive with a strong background in publishing, audience development, and business operations. You will report directly to the VP Global of Sports Media and be a key member of the Senior Leadership Team, participating in monthly meetings and quarterly business reviews.
Key Responsibilities
● Own the P&L management of key media brands and the consolidated financial performance of the North American media business.
● Lead a team of direct reports, including product owners and editorial leads, ensuring alignment with strategic and commercial objectives.
● Drive growth across key KPIs, including media revenue, EBITDA, affiliation revenue, audience reach, pageviews, and engagement metrics.
● Shape and execute a regional strategy focused on operational efficiency, brand expansion, and commercial readiness for major events like the FIFA World Cup 2026.
● Collaborate closely with the North American commercial team to support and close media agency deals, brand partnerships, and sponsorships—particularly within sports betting and general market advertising.
● Work with analytics platforms (e.g., Google Analytics, Marfeel Compass) to monitor audience behavior and performance trends across all brands.
● Align with global product, tech, and editorial teams to ensure consistency, best practices, and shared vendor usage across the division.
Requirements & Qualifications
● 7+ years of experience in digital media, ideally in online publishing, editorial operations, or content-driven business models.
● Proven track record in P&L management, business leadership, and driving revenue growth.
● Strong understanding of audience development, SEO, content monetization, and media operations.
● Experience working cross-functionally with commercial, editorial, and product/tech teams.
● Comfortable analyzing data and KPIs to make informed decisions and guide strategic initiatives.
● Excellent communication, team leadership, and stakeholder management skills.
● Based in Toronto, Canada and available to work from the office as needed.
● Familiarity with analytics and performance tools such as Google Analytics, Marfeel Compass, or similar.
