Head of Marketing

Written By Zehra Raza

Location: Toronto, Ontario | Type: Full-Time

Our client is looking for a Head of Marketing with experience in high growth B2B marketing and deep SME experience. The ideal candidate will lead marketing strategy and execution for the Canadian business, driving high-volume, commercially relevant pipeline that converts to revenue, alongside brand growth. This involves translating local priorities into clear, outcome-driven plans while leveraging global capabilities and expertise.

OWNS (Primary Responsibility)

  • Owns the Canadian marketing strategy, aligned to local revenue targets and global direction

  • Owns demand generation with a focus on scalable lead volume, quality, and conversion efficiency

  • Accountable for marketing-sourced pipeline, ACV contribution, and CAC performance in a high-volume model

  • Works in tight alignment with Sales to ensure pipeline converts efficiently to revenue

  • Owns marketing performance reporting, delivering clear insights, trends, and recommendations to leadership

  • Owns channel-level attribution, diagnosing which channels produce closed deals (not just leads) and reallocating spend based on revenue contribution

  • Owns the transition from lead-based to account-based marketing as the commercial model matures, targeting top 500–1,000 ideal-fit accounts

  • Owns marketing operations, including HubSpot, campaign infrastructure, and data integrity across systems

  • Leads the marketing team to deliver integrated, locally relevant campaigns across all channels

  • Owns brand execution in Canada, aligned to global positioning and adapted for local market needs

  • Owns go-to-market execution for Canadian launches and initiatives, including key commercial events and moments

  • Owns customer lifecycle marketing (onboarding, engagement, retention, win-back)

  • Builds and evolves a high-performing team, ensuring capability, structure, and output align to business needs

  • Owns marketing budget, allocation, and ROI accountability


SUPPORTS

  • Revenue growth by enabling Sales with high-volume, high-quality, conversion-ready pipeline

  • Partners with Sales leadership to jointly own pipeline performance and conversion to ACV

  • Product and commercial strategy through market insights, customer feedback, and competitive analysis

  • Customer retention and expansion through lifecycle and engagement strategies

  • Global marketing through local insights, testing, and performance feedback

  • Thought leadership and brand credibility in the Canadian market


INFORMED (Visibility Into)

  • Global strategy, priorities, and marketing direction

  • Sales pipeline performance, conversion metrics, and ACV targets

  • Product roadmap and launch plans

  • Customer usage, retention, and feedback trends

  • Budget expectations and financial performance


OCCASIONALLY

  • Evaluates new channels, segments, and growth opportunities in Canada

  • Contributes to global marketing initiatives and cross-region collaboration

  • Supports ELT/board discussions with performance insights and growth recommendations

  • Identifies opportunities to scale successful initiatives across the group


ROLE BOUNDARIES

  • Does not own sales execution or revenue closing

  • Does not own global marketing strategy or brand direction

  • Does not own product development or roadmap decisions

TECH STACK: HubSpot (Marketing Hub), Salesforce, Clay (or equivalent enrichment tools), LeanData, Gong, Google Analytics/GA4, and at minimum conceptual familiarity with ABM platforms (ex. Demandbase, 6sense, RollWorks).

TRAVEL EXPECTATIONS : As a leader with a team heavily based in our London, Ontario office, you would be expected to travel to London 1 day per week, likely for the first 12 months, then can become less frequent as mutually agreed upon.

Salary: $170-200K

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Zehra Raza
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