Meet Our Team

We’re a dynamic, highly-connected team of seasoned industry professionals spanning digital, marketing, advertising & technology


ARI ARONSON, President

Ari has a passion for the digital world and helping companies build transformational teams. He is known as a go-to for career guidance and sage advice having supported many executives and senior management in the advertising and marketing community. In his former career Ari worked in the advertising agency and digital media world over a 15 year period. He worked closely with creative, product and development teams to launch new web products and had a knack for managing some of Canada’s top media brand clients. Prior to starting Ari Agency, Ari was the Director of Business Development at Organic, and Vice-President and Managing Director at Critical Mass. He also held the position of Director Online Sales and Associate Publisher at Rogers Digital Media . Ari is proud of his work with students and a founding Program Advisory Committee Board Member for the Sheridan College Bachelor of Interaction Design program, one of the first degrees of its kind in Canada. In his free time, when he’s not shaping the minds of future business leaders you can find Ari hitting the ice at weekly beer-league hockey match-ups, catching a Habs game in his old Montreal stomping grounds, or searching Toronto’s Leslieville for the next big gastronomic sensation.

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Joanne acri, executive recruiter

Joanne is a marketing and media industry veteran with over 15 years’ experience; her knowledge of and dedication to the industry are put to excellent use in her role as Executive Recruiter at Ari Agency, where she oversees the digital marketing and media recruitment practice. Known for her innovative work in senior marketing roles with The Globe & Mail, Yahoo Canada, TC Media, and the Heart and Stroke Foundation, Joanne has been responsible for developing and executing multifaceted cross-channel marketing plans for some of the biggest names in media and communications across Canada. A keen outdoors person, Joanne spends her downtime either carving through choice powder on the ski hills north of her home, or training for her next half-marathon run.


Haneen Daouk, executive recruiter

Haneen joined Ari Agency from Twist Image (Mirum), a leading digital product and design agency based in Montreal and acquired by WPP in 2014. At Twist Image Haneen was the senior HR and talent acquisition lead responsible for all hiring across the Montreal and Toronto offices. Haneen’s expertise spans account management, project management, creative design, strategy, front and back end technology, user experience, research & analytics. Haneen has a keen eye for talent and has worked across almost every agency position within her role as HR and talent acquisition and across numerous agencies and innovative product companies.

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Jen Morozowich, executive recruiter

Jennifer has spent over 20 years working in marketing communications within just about every discipline—from account management, strategic planning, and research to new product development and innovation at agencies including Cundari and TBWA. She’s passionate about understanding the unique needs of both agencies and marketers. In addition to being a brand strategist and qualitative researcher, Jennifer is a trained creative problem solver in a variety of problem solving methodologies including design thinking, Synectics and CPS. Jennifer also believes in giving back to the industry she loves and enjoys mentoring and coaching the next generation of advertising and marketing folks as part-time professor at Humber College in Toronto. When she’s not working (but really, when you love what you do, it’s not work), you’ll find her at the cottage, on a plane or at the gym.

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Geneva bokowski, marketing manager

An interdisciplinary jackknife, Geneva brings a breadth of experience to the table from across the digital marketing and communications landscape. A seasoned digital & content strategist, Geneva has worked with brands such as The Four Seasons, Spotify, Georgian Bay Spirit Co., KPMG and others to help bring their digital efforts to the next level. Geneva happily applies her strategic problem-solving approach for all things Ari Agency from a brand and marketing standpoint. She may have even designed this website ;)


Deborah carter, Executive Assistant

With over 20 years supporting innovative teams, Deborah takes great pride in her work and taking care of our people and clients. Supporting Ari and the team’s every day needs and ensuring things are running smoothly is her modus operandi.