Director, Growth Marketing
Location : Toronto, Canada | Type : Full-Time
Our client is an established and profitable Canadian B2B technology startup with a sophisticated software platform serving specialized member-based organizations across North America.
The company is looking for a Director, Growth Marketing to build the marketing engine required to accelerate growth. Reporting to the CEO, this person will own the marketing function, including strategy, lead gen programs, brand, marketing operations and alignment with sales and product.
This is a hands-on role for a strategic B2B marketer who can assess where the business is today, determine where it needs to go and build and execute the plan to get there.
THE OPPORTUNITY
Build and shape the marketing function with direct influence on company growth.
Work closely with the CEO and senior leadership to define marketing strategy, positioning and sales priorities.
Build a repeatable lead-gen engine around an established product and customer base.
Operate in an entrepreneurial environment where your impact will be visible.
What You’ll Own
Develop and execute an integrated B2B marketing and go-to-market strategy aligned with company growth objectives.
Build a repeatable lead-gen engine that creates qualified opportunities for the sales team.
Determine the right channel mix across email, search, LinkedIn, content, events, partnerships and referrals based on audience, economics and expected return.
Own website strategy, UX and conversion, ensuring the site communicates a clear value proposition and supports the buyer journey.
Shape the company’s brand, positioning and messaging to communicate complex technology in clear, practical terms.
Partner with Product, Account Management and Sales on campaigns, collateral, competitive intelligence and sales enablement.
Establish marketing measurement and reporting, manage investment and use performance data to determine where to invest, optimize or pull back.
Remain hands-on in execution while building the structure and resources required for the function to scale.
REQUIREMENTS
What We’re Looking For
You are a strategic, commercially minded B2B marketer who knows how to turn ambiguity into a clear plan and measurable action.
You know how to build credibility with practical, relationship-driven customers. You communicate clearly, avoid unnecessary jargon and adapt your approach to the audience in front of you.
Must-Have Experience
5+ years of progressive B2B marketing experience, including go-to-market strategy and long, consultative sales cycles.
Experience marketing SaaS, enterprise software or technology solutions.
Proven experience building and executing B2B lead-gen strategies.
Experience defining customer segments, identifying market opportunities and developing positioning and messaging.
Experience evaluating marketing channels, allocating investment and connecting marketing activity to measurable business outcomes.
Experience working closely with Product, Sales and other teams.
Experience developing website strategy, with a strong understanding of UX, customer journey and conversion optimization.
Broad experience across B2B marketing channels including digital, email, search, content, events and CRM.
Strong analytical and commercial instincts, with the ability to build business cases for marketing investment.
Comfortable operating in an entrepreneurial environment where strategy and execution sit close together.
Nice-to-Have Experience
Experience with HubSpot or comparable CRM and marketing automation platforms.
Experience marketing into specialized, relationship-driven or member-based industries.
Experience working with external agencies or specialist partners.
BENEFITS:
Compensation: Target base annual salary: $120,000 - $130,000. Compensation will be calibrated to the candidate’s experience and demonstrated depth across the core requirements of the role.
