Our recent Leadership Series event brought out a sell-out crowd of senior marketing and agency leaders for an honest and insightful conversation about “The New Marketing Department in a Digital World.” We had the privilege to have a stellar CMO panel, including Antionette Benoit, CMO at McDonald’s Canada, who shared their experiences and challenges building rockstar marketing teams while facing digital transformation.
A core theme we heard from Antoinette, as well as from other panelists and attendees, is that the explosion of digital channels has marketers scrambling to keep pace in their hiring practices. But our experts caution not to lose sight of core principles.
To continue the conversation, our very own Ari Aronson sat down with Antoinette at McDonald’s head office for an in-depth interview about how she’s building and managing a marketing department capable of addressing contemporary marketing needs while simultaneously adhering to marketing fundamentals.
“McDonald’s has always been a super-fast place, but now it’s super, super, super-fast,” said Benoit. “When you have 300 franchisees, 90,000 employees and 30 million customers, super-fast is super-challenging.” What we learned from Antoinette is that marketers must embrace the pace of change created by digital and must relentlessly evaluate and adjust their marketing approach based on customers’ needs.
About Ari Agency
Ari Agency, founded by Canadian media industry leader Ari Aronson, is a boutique executive recruitment and consulting firm. We’ve been building strong matches between candidates and employers in the advertising, digital marketing, media, and technology arenas since 2006. Our decade of success in this industry is due, in part, to where we’ve come from. Our team of executive recruiters, researchers, and support staff have over 20 years of practical industry experience, working for award-winning ad agencies, multinational marketing organizations, top media companies, and international brands. With countless successful careers built to date, we’re confident that we help make good people decisions! Learn more at www.ariagency.ca. www.ariagency.ca/fr